About
Made in Oxford, for people with work to do.
Vidual is a small family of software, made in Oxford, built on a quiet and rather stubborn conviction: that the tools a small business leans on every day should feel like a pleasure rather than a penance, and that care, craft, and genuinely good usability are not luxuries to be added once the funding lands, but the whole point. So much of the software a studio is handed has the texture of something designed for an enterprise procurement committee and inherited, tangled and joyless, by the people who actually have to use it; we make the other thing — small, considered tools that solve a real problem cleanly and then get out of your way.
Spaces is the part of that family that looks after your files — the photographs, the cuts, the brand assets, the years of work a studio quietly accumulates and just as quietly loses track of. It sits alongside Vidual Projects and Vidual Inbox, each built to the same standard, each solving one real thing well, so that a studio can assemble the workshop it actually needs without surrendering to the complexity of the all-in-one suites that promise everything and delight in none of it.
A note from the founder
I grew up at a dinner table where the conversation was, more or less, always the same conversation: the business. My parents had built one from nothing — a manufacturer that began in a garage, the two of them and an idea, and grew, over the years, into a genuine success: a company of a hundred people making things here in the UK. And every evening brought the day’s instalment. I won’t bore you with the details. If you’ve had or have a business, you already know the dance.
Throughout all of those years, as the business grew, I began to realise that everything that really mattered came down to people and how you treated them: the customers on one side and the staff on the other, and to my parents the two mattered exactly the same. That respect — the sense that a business is, in the end, just people looking after people — is something I absorbed long before I could have named it.
It’s what led me to start my first e-commerce business in 2008, and, once I’d sold it, to build an agency helping small businesses with their storytelling, their shops, and the technical knots nobody else would patiently untangle for them. And it’s what Vidual is now: the same conviction, grown up into software — tools made with the people who use them, and the customers those people in turn look after, held firmly at the centre. I think they deserve the best of it: an experience that’s a genuine pleasure, privacy that never sells them out, the independent-minded insistence that every last detail matters, and support that sits right here, ready, so you’re never left waiting in a queue while your work stops. The customer is king, as my parents would have had it, and everything else stands in service of how the thing works, how it feels, and whether it truly makes a difference to your business.
I’m not sure that I’m a very good entrepreneur. But I do value people. Perhaps that’s something.
— Pete
If any of this strikes a chord, I’d genuinely like to hear from you — write to me directly at pete@wewbd.com.
A small suite, each part doing one real thing well
- Vidual Projects
A project-management solution for makers that tracks and tells the story of their client commissions: the conversations, internal notes, progress, photographs, payments, invoicing, and more.
- Vidual Inbox
A shared inbox for small teams that gathers WhatsApp, Instagram, live chat, and email into one calm, genuinely lovely place to reply from.
- Vidual Spaces
The home for the files a studio lives on — where this page began.
If that’s the kind of software you’d want looking after your studio’s files, Spaces is open for a fortnight — no card, and your work comes away cleanly if it isn’t for you.
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